Technical SEO

Which? Mortgage Advisers offer independent, impartial and expert advice to help consumers get the right mortgage deal. Which? Experts help by searching the market across thousands of different products from every available vendor and manage the application process for customers from start to finish. Which? advisers get paid salaries, not commission, so customers know that their recommendations are the right deal for them.

The core objectives of the campaign were to increase organic traffic and leads via the website in a particularly competitive insurance industry. Additionally, num wanted to improve visibility around the right content and sections, to help drive downloads and sign-ups for content marketing lead generation campaigns. Our focus was to establish num as the leading voice in employee benefits.

Client:
WebGeniusLab
Date:
December 15, 2018
Website:
yoursite.com
Category:
Digital
Share Project:

The Brief

Our focus was to establish Unum as the leading voice in employee benefits and employee wellbeing. Protecting and growing Unum’s presence in the group income protection vertical was critical to the success of the campaign. Unum was also planning a number of changes to its website, including a re-design, change of platform, and move of the blog which was hosted on a subdomain.

We worked with the num team to develop an SEO strategy that helped improve relevancy and alignment of the website, while also developing a content & digital PR strategy to bring value to its target audiences, rather than just talking about products and services like much of the competition.

SEO Content Strategy

We build a thorough content strategy for your organization that touches upon high-level messaging.

B2B SEO

We help improve B2B companies engage buyers throughout the buyers' journey using SEO.

SEO Conversion

Conversions can be website sign-ups, increased revenue from transactions, increased purchases.

Our Strategy

In the onsite phase of the project, we helped identify key target search terms, performed technical auditing of the new website and provided guidance for the migration to the new website and the blog from a subdomain to subfolder set-up. Our creative team then developed an integrated strategy with Unum’s own in-house digital team, to create useful, engaging content on the website and externally, positioning Unum as a thought leader within the field of employee benefits.

There are no secrets to success. It is the result of preparation,
hard work, and learning from failure.
– Paul Tournier

Our team worked with num to promote internal spokespeople to journalists through by-lined articles and interviews with the national press. The team also developed and outreached case studies to key target media. These campaigns were often built around popular events and awareness days, such as World Mental Health Day and Financial Capability Week, which the client supported heavily.

Comments (29)

  1. November 1, 2025

    Notably, FMD represents a relative alteration in diameter, which means the size of the artery impacts the noticed relative change32. This signifies that a small artery could have a much bigger relative change than a bigger artery, when absolutely the change in diameter is equal32. If both the baseline diameter and the absolute change in diameter can be bigger in the AAS group in comparison with the WLC, the reduced FMD might be defined by the larger baseline diameter in the AAS group.
    Activating this G protein-coupled receptor triggers a cascade of occasions that stimulates the synthesis and launch of luteinizing hormone (LH) and follicle-stimulating hormone (FSH). LH and FSH, in flip, bind to their cognate receptors on the Leydig cells and Sertoli cells of the testis, respectively. LH stimulates testosterone manufacturing and, along side FSH, regulates spermatogenesis. Testosterone, and its estrogenic metabolite estradiol, exert unfavorable feedback on the hypothalamus and pituitary to suppress their own synthesis (173, 174). Estradiol in particular is extraordinarily potent at suppressing gonadotropin secretion as, on a molar foundation, it’s estimated to be 200-fold stronger than testosterone in doing so (175). Consequently, exogenously administered AAS may also exert negative suggestions, thereby suppressing testicular testosterone production and spermatogenesis. The time course and components affecting HPGA restoration after cessation of use are poorly characterised.
    AAS withdrawal syndrome, a state of depression, anhedonia, and sexual dysfunction after discontinuing AAS use, is a common barrier to successful cessation. Scientific assets for these patients and coaching of physicians on management of the affected person using AAS are restricted. Many men are hesitant to seek traditional medical care due to concern of judgment and insecurity in doctor information base regarding AAS. While proposed approaches to weaning sufferers off AAS are revealed, steerage on harm reduction for actively using patients stays sparse. Medical education concerning the administration of AAS use disorder is paramount to enhancing care of this presently underserved affected person inhabitants.
    The underlying mechanism just isn’t fully understood, however proof factors in the path of the establishment of a brand new erythropoietin/hemoglobin set point with a concurrent suppression of hepcidin (an inhibitor of intestine iron absorption) in response to testosterone administration (41). Bioactivation into an estrogen can happen with AAS that are a substrate for the aromatase enzyme. This pathway is especially relevant for testosterone (yielding 17β-estradiol). Most different AAS usually are not a substrate for aromatase or are converted at lower rates, though the latter group can nonetheless yield a considerable quantity of estrogen if administered in high doses. The produced estrogen subsequently exerts its results by binding to estrogen receptors α and β, thereby diversifying the organic results of the mother or father compound. Estrogen production is especially related in gentle of the development of gynecomastia and the adverse endocrine suggestions exerted on the hypothalamic–pituitary–gonadal axis (HPGA). We describe its role herein in further element within the subsections on Gynecomastia and Testosterone Deficiency.
    Stanozolol is an active AAS, because of the stability afforded by the three,2 pyrazole group on the A-ring, which greatly enhances androgen receptor binding. The second carbon substitution with oxygen is thought to increase the steadiness of the 3-keto group and significantly enhance its anabolic element. 5AR does not scale back oxandrolone to a stronger androgen, and as a DHT spinoff, it can’t be aromatized. It is comparably more androgenic than nandrolone as a result of its lack of conversion to a weaker androgen by 5AR, as is seen with nandrolone.
    Though prevalence estimates of clandestine behaviours similar to AAS are notoriously troublesome, a growing body of proof has indicated that whereas properly established in North America, northern Europe and Australia, there are considerations across the globe [6, 19]. JMXA was responsible for the research design, ready the primary draft of the evaluation and made necessary adjustments instructed by the reviewers through the submission course of.AK reviewed the information evaluation and formal evaluation.AK and PD supplied critical comments on the final draft. Members had been requested how the closure of gyms and other social distancing measures carried out within the UK during the COVID-19 pandemic affected their drug use and risk-management methods. Some of them skilled delicate disruptions of their access to online drug markets, and adjustments in drug use have been described as having little influence in their lives. A few participants had unlicensed access to gyms in the course of the pandemic, permitting them to maintain their coaching routines. Most participants weren’t using the needle and syringe programme (NSP) to access sterile injectable equipment, though a few have accomplished so up to now.
    Extra preclinical and scientific research might be wanted to higher outline how testosterone and AASs modulate muscle regeneration and the dose and duration for which they should be given for potential clinical profit. Current screening guidelines by the Usa Preventative Providers Task Drive (USPSTF) recommend screening for dyslipidemia in males beginning at the age of 35, until they have an identifiable risk issue for coronary artery disease [8]. In addition, it is suggested to screen for abnormal blood glucose levels in those that are overweight or have threat elements for diabetes, additionally beginning at age 40 [8]. Given the overall affiliation of athletes and optimal metabolic health, it is possible that physicians may reduce screening this patient inhabitants. Furthermore, cardiac screening in athletes with an electrocardiogram or echocardiogram is mostly not suggested.
    Intramuscular injection is a well-liked choice because of its efficient absorption charges. It’s essential to keep in mind that if your physique can’t take up the entire dose, even lacking just 10-20% can impact the energy of the compound and the effectiveness of the dose. So, the administration method you select can have a substantial impression on the overall power and effectiveness of the steroid. Before we delve into the power of steroids, it’s essential to consider a couple of key factors that may influence their effectiveness. Factors like gender, how you are taking them, whether it’s via intramuscular or subcutaneous strategies, and your sensitivity to estrogenic or DHT-based steroids can all impact a steroid’s strength and the outcomes it delivers.
    Discover the cheat that athletes use to chop fat rapidly and get outlined muscular tissues. DHT was in a position to reverse an ORX-instigated decrease in Amd1 expression in 12-week-old mice (8). Nonetheless, DHT was unable to induce Amd1 expression in 12-week old AR knockout mice (8). DHT administration caused a response in both ARE 1 and a pair of expressions in 12-week old mice (8). He reported that he felt deep remorse for his actions and couldn’t comprehend how he may have committed such a crime. With the abrupt discontinuation of AAS, his emotions of invincibility vanished, and he appeared again with disbelief on what he had done.
    For a number of many years, athletes and bodybuilders have recognized that anabolic steroids can promote muscle progress and strength and improve athletic performance, an impact that’s significantly evident in women3. In latest years, using the AAS has been rising, especially among athletes. In Accordance to a meta-analysis that included 271 research, the overall prevalence was three.3%. Moreover, the incidence of AAS various by region, with the best incidence occurring within the Center East (21.7%), followed by South America, Europe, North America, Oceania, Africa, and Asia (4.8%, three.8%, three.0%, 2.6%, 2.4%, and zero.2%, respectively)4. The major objective of taking anabolic steroids is to build muscle mass and enhance recovery speed between exercises.

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  2. Studies present that few individuals who misuse anabolic steroids seek remedy to cease using them. To deal with steroid use, the most effective strategies involve uncovering the underlying causes of the misuse. Some individuals “cycle” their anabolic steroid use by taking the medication for some time after which pausing for some time earlier than they begin them again. One Other technique referred to as “stacking” includes taking multiple sort of anabolic steroid at a time in hopes that this can make the drugs work higher.
    The mechanism of motion of the nandrolone esters and different anabolic steroids, and the impact of drug delivery techniques on their organic activity have been studied by van der Vies (1993). The period of motion of the esters relies upon upon the speed of absorption from the location of administration. This depends on the chain length of the acid moiety and also the formulation, being associated to the partition coefficient of the derivatives between the oil used within the formulation and plasma. In general, the longer the chain length, the extra slowly the preparation is released into circulation, thus prolonging the duration of action. In the Uk, anabolic steroids are controlled under Schedule IV Half 2 of the Misuse of Drugs Act; the Act includes most of the anabolic steroids, along with clenbuterol (adrenoreceptor stimulant) and human development hormone.
    Trenbolone acetate continues to be utilized in animals to stimulate muscle development and appetite [55]. Perhaps the commonest trenbolone ester for human use was hexahydrobenzylcarbonate, however that is not prescribed. A innocent, but probably worrying opposed effect of trenbolone is an orange coloration of body fluids, including urine, because of the presence of a strong chromophore group. One Other very specific facet impact is the so-called trenbolone cough (particularly prevalent in trenbolone acetate), a phenomenon whose mechanism has not yet been satisfactorily defined, and is believed to be related to the interaction with prostaglandin receptors. Amongst other comparatively frequent side-effects of trenbolone use are erectile dysfunction, lowered intercourse drive, night time sweats, insomnia, elevated aggressivity, anxiousness, and cardiovascular problems [56].
    Thus, these medication are often used illegitimately to realize a competitive edge in sports. Roughly 2% of females and 6% of males worldwide use or abuse anabolic steroids, with related estimates for the United States. They can also assist lower estrogen ranges, which may help deal with estrogen receptor optimistic breast cancer by blocking the expansion of most cancers cells that use estrogen to develop. For individuals with cancer or AIDS who’re dropping muscle, anabolic steroids increase the variety of androgen receptors in skeletal muscle and increase it in dimension and strength. Limitations of this research embody potential recruitment bias, as people willing to discuss risk-management methods may be more health-conscious relating to their use of anabolic steroids.
    Seventy-five p.c of websites offered specific cycle and stacking recommendations, 62% supplied postcycle recovery data, however just one web site supplied info on non-AAS options. In conclusion, AAS, injectable testosterone, and other non-AAS therapies are readily available and remarkably simple to buy on the Internet without a prescription. It is of paramount importance that clinicians are aware of this considerable public well being downside given the detrimental physiologic results including infertility and sexual dysfunction.
    Examples in male users embrace pimples, breast progress (gynaecomastia), and erectile dysfunction.[1] Male users of steroids are also 2.4 occasions more doubtless than non-users to be infertile. [17] Basile JR, Binmadi NO, Zhou H, Yang YH, Paoli A, Proia P. Supraphysiological doses of performance enhancing anabolic-androgenic steroids exert direct poisonous results on neuron-like cells. Adolescents and younger adults should be taught in regards to the risks of taking anabolic steroids starting in center faculty. Also, applications that teach various, wholesome ways to increase muscle dimension and improve performance may be helpful. These embody bone marrow stimulation in leukemia, aplastic anemia, kidney illness, growth failure, lack of appetite, and lack https://pedselite.com/crazy-bulk-cutting-stack-review-how-effective-is-this-supplement-for-losing-fat1/39547/ muscle mass in malignancy and bought immunodeficiency syndrome. Anabolic steroids are illegally used by athletes at all ranges in sports, similar to bodybuilding, weightlifting, baseball, football, cycling, wrestling, and tons of others, to improve their performance.
    In our HAARLEM cohort, the mean value per week was €30, including up to €400 per cycle (3). Due to their illegal nature, it’s exhausting to seek out exact figures concerning the origin and quality of illegal steroids. Furthermore, these figures may be totally different between countries, depending on native laws, infrastructure and activity of regional suppliers.
    Though the federal government sought a life sentence, Mr. A obtained a jail sentence of 20 years, which was judged by his legal staff to represent a relatively lenient consequence that resulted in part from consideration of the mitigating impact of AAS. Sufferers using diuretics whereas manipulating water and meals consumption are on the best risk of life-threatening electrolyte derangements. Physical exam of injection sites should assess for potential infection, abscesses, or lots. Annoyed with the lack of knowledge and lack of assistance from his doctor, he resorts to following advice of other men utilizing AAS. Regardless Of a quantity of makes an attempt to wean his use, he struggles with severe melancholy from acute AAS withdrawal. Due to his prior experience along with his healthcare provider, he continues to self-manage his care and depend on others using AAS somewhat than in search of medical care. The penalties for illegally administering steroids varies for each Australian state and territory.

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  3. Reconstitute with sterile solvent immediately previous to experimental use and store aliquots at ≤ –20 °C to prevent repeated freeze–thaw cycles. Our team of professional peptide reviewers has surveyed the most important on-line vendors, bearing in mind product purity, shipping velocity and protection, and customer support. Many online peptide distributors observe dubious enterprise practices and supply low-quality peptides from abroad, making the task of finding high-quality KPV a tough one. In this section, we draw upon the KPV and alpha-MSH literature to narrate dosing suggestions and a sample protocol for KPV peptide. Oral administration of HA-KPV NPs in a mouse model exhibited a much stronger capability to stop mucosa harm, as well as accelerate mucosal healing [12]. One Other key distinction between KPV and alpha-MSH was outlined in a 2003 examine performed on a mannequin of crystal-induced peritonitis. It was found that in vitro macrophage activation was inhibited by alpha-MSH and MTII, however not by KPV [4].
    Oral supply of KPV reduces the severity of DSS- and TNBS-induced colitis in mice. Targeting KPV transport into both epithelial and immune cells may scale back the overall degree of pro-inflammatory cytokine production by mucosal and immune cells. Subsequently, the use of KPV is an attractive therapeutic strategy in opposition to IBD. Shut to a third of sufferers with inflammatory bowel illness are proof against all at present out there pharmaceuticals, or they relapse over time.
    Whereas many therapeutic peptides are taken by needle, KPV stands aside in that it can additionally be administered as an oral capsule or chewable tablet. From autoimmune flares to leaky intestine and inflammatory pores and skin problems, KPV provides a strong but light approach to restore immune steadiness and scale back persistent irritation at the root. Whether you’re addressing post-infectious gut symptoms, seeking relief from histamine overload, or just making an attempt to reduce back chronic pain and irritation, KPV is a peptide price exploring. Inflammation lies on the root of nearly each persistent illness—from autoimmune illness and IBS to skin situations and even cognitive decline.
    Research exhibits that KPV is efficient in decreasing irritation in the GI system by inhibiting proinflammatory cytokine mechanisms in each intestinal epithelial cells and immune cells. This makes KPV very efficient in treatment for a wide selection of inflammatory bowel illnesses, Chron’s illness, and colitis. One of the most well-studied benefits of KPV is its anti-inflammatory properties. KPV inactivates inflammatory pathways inside cells by interacting immediately with inflammatory signaling molecules. It’s particularly effective at treating irritation in immune cells and epithelial cells. In research, KPV has been proven to successfully cut back irritation regarding colitis, tumors, and bronchial asthma via varied mechanisms. Particularly, KPV significantly decreases irritation in colitis by inhibiting proinflammatory cytokine synthesis and secretion.
    This also theoretically makes KPV efficient in treating allergic reactions as properly (8). In circumstances of inflammatory bowel illness, KPV inhibits the activation of NF-κB and MAP kinase inflammatory signaling pathways via hPepT1 transporters and subsequently relieves ache (1). This peptide is also a potent immunomodulator as it stabilizes the immune system’s mast cells to reduce back the after results of allergic reactions. It also significantly impacts the expression of both B and T cells. We innately know this- but do you know the physiology of why this is? We know cortisol is a direct neurotoxin; likely being a risk factor for Alzheimer’s disease.
    This action stops proinflammatory mechanisms in each intestinal epithelial cells and immune cells. Furthermore, KPV can instantly interact with immune cells to reduce inflammation, showcasing its efficacy in addressing gut issues similar to ulcerative colitis and inflammatory bowel diseases. In studies, KPV has been proven to successfully cut back irritation regarding colitis, tumors, and asthma through varied mechanisms.
    Following mechanical abrasion to break the corneal epithelium, the tissue was uncovered to variable concentrations of the KPV peptide. The progress of epithelial wound therapeutic was meticulously tracked and analyzed by way of computerized software program, evaluating the imply area of the epithelial defect among experimental groups at multiple time intervals. The findings advised a potential acceleration in the healing process in corneal tissues compared to placebo. Particularly, within 60 hours, all corneas exposed to KPV appeared to have full re-epithelialization, a stark contrast to the placebo group, the place not considered one of the corneas appeared to have achieved full healing. Peptide therapy continues to grow in consideration and recognition due to the natural healing power of those small signaling and modulating molecules. In the realm of chronic conditions and disease, purchasers and clinicians alike search lasting options.
    Not limited to symptom administration, studies have proven that this remedy has the potential to boost gut health and total well-being in people with chronic inflammatory issues. In Contrast to BPC-157 and TB-500, KPV focuses more on immune stability and cytokine regulation, making it a unique candidate in inflammatory analysis. Whereas BPC-157 and TB-500 improve vascularization and mobile migration, KPV is extra immediately involved in modulating immune responses, reducing pro-inflammatory cytokines, and supporting epithelial barrier integrity. These differences make KPV significantly relevant in research on inflammatory bowel illnesses, chronic wounds, and systemic inflammatory situations. Not Like KPV, which primarily functions by modulating immune responses and reducing irritation, BPC-157 directly stimulates mobile regeneration (Pevec et al.).
    The peptide binds to integrin-linked kinase on cell membranes, activating ILK-related pathways. In one examine of KPV utilizing a mouse ulcerative colitis mannequin, KPV significantly decreased irritation within the colon by inhibiting proinflammatory cytokine (molecule) synthesis and secretion [5]. KPV peptide’s anti-inflammatory results are particularly notable, as a end result of the reality that it directly influences processes contained in the cell.

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